How Can Dom Price See The Future of Work?

Who is Dom Price...

...and what does he see in the Future of Work?

Folks at Atlassian call him “Dom”, this Brit-turned-Aussie said of his role, “it’s fascinating. Half of it is internally focused in Atlassian. How do we scale our teams? How do we stay awesome? We’ve got infinite amount of complexity in our business and we don’t want that to slow us down.” Price is the Head of Research & Development and Work Futurist at Atlassian – based in Sydney, Australia, he leads the global and development centers in his company’s five locations. 

Balancing speed and scale are common problems that face a growing business. In Atlassian’s case, a US$15billion market capitalization valuation and a commitment to make Sydney the Silicon Valley equivalent in Australia with 10,000 new jobs, means that the company needs to constantly innovate while concurrently managing proven revenue streams. On top of that, Atlassian is universally known for its culture, which it will need to extend as the company grows. In a previous interview, he has commented that we are “living in a world of exponential change. Internally we have to adapt and evolve at a rapid rate and externally, we want to go and tell our stories”.

Price credits the values of Atlassian that have enabled them to scale effectively. The company has grown exponentially larger since he joined in 2013 and he’s quick to admit that unlearning is constant because what worked with 1,000 employees, would probably not work with 2,000 and so forth. Cultural pillars like (being) an open company, no bullshit, play as a team are non-negotiable values amidst the transformations that they might be facing.

A significant part of his role as a Work Futurist is making predictions that don’t involve a crystal ball but instead, analyzing work trends as its major component (and a lot of reading). One thing he notes is that learning, or self-development is still largely undervalued and if you look at elite sports team, they are probably 95% training, 5% delivering. Whereas business teams and we spend 95% of our time delivering and 5% learning.